YOU KNOW THE STORY

3 seconds to grab their attention.
Then you fight like hell to keep it. It’s digital bullriding.

We used to have more time! Imagine a hundred years ago- sitting on the porch of a log cabin overlooking some sleepy valley- and in the distance you see some lonesome stranger on horseback, making her way slowly along a creek’s slithering edge. Step after step, she would have your undivided attention, and you would have a million questions by the time she arrived.

Now look up. It’s 2023.

The light-speed communication of 3 billion people, all channeled into your pocket, each one trying to be the loudest, the most urgent, and the most addictive. From YouTube to Tik Tok to Tinder, everyone is trying to get noticed in the right way.

The irony is that even at this moment, in the modern age- sitting exactly where you are - if you were to look up from your screen and see a lonesome rider coming toward you, they would grab your attention. You would want to know their story. Curiosity seduces our attention, every single time.

A great entrance gets attention.

A great story will keep it.

I’m John Robert Moore. A writer, director, and media consultant. I’ve directed movies and TV shows, commercials and educational campaigns. Today I produce documentary and dramatic content for streaming audiences, and continue to work with businesses and non-profits to develop messaging, produce visual media, and create memorable live events both in person and on the web.